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From AMD: "AMD to showcase groundbreaking technologies at this year's NAB Conference in Las Vegas!"

Warren Eng in Blogs on April 12, 2018

About Warren Eng

From AMD

AMD unleashes the power of Radeon™ Pro SSG & Radeon™ Pro WX 9100 graphics cards, AMD Ryzen™ Threadripper™ & EPYC™ processors to demo incredibly fast workflow solutions alongside industry leaders & technology partners, Adobe Premiere Pro CC, Avid Media Composer, Blackmagic Design DaVinci Resolve, Dell, HP, NEXT COMPUTING and others!


The annual National Association of Broadcasters (NAB) conference is about to kick off on April 7th at the Las Vegas Convention Center.  The NAB conference is the ultimate showcase for the media and entertainment industry, bringing cutting-edge innovation and unique solutions for professionals in this industry. Join AMD at booth #SL8224 where we will be demonstrating some incredible solutions for creators in this space.  Have a look below at just a few of the amazing solutions you’ll be able to check out.


New this year!
Join our scavenger hunt this year at NAB. Download the scavify app prior to NAB and complete our mission during the show to receive exciting giveaways and prizes.  See attachment for NAB2018 game rules.


Radeon™ Pro SSG Graphics Support with Adobe® Premiere Pro® CC

We have been working extremely close with our friends at Adobe to solve a problem all too familiar to high resolution post-production. Ideally, video editors want the highest visual fidelity throughout the entire post-production workflow, which typically means working directly with the RAW source content straight from the camera with no downsampling or transcoding to lossy proxies. Unfortunately, real-time decoding of RAW footage is generally not feasible with today’s video editing workstation due to the immense computation and memory requirements. AMD saw a unique opportunity to develop a solution to address this high-end video editing workflow as more and more users are starting to work with high resolution videos.

The Radeon™ Pro SSG graphics card has 2TB of NVMe storage on board that is accessible to the GPU via an optimized path. With this extra storage, data can now reside on the graphics card instead of caching out to local memory or disk. The latest version of Premiere Pro now contains native support for Radeon Pro SSG technology to take advantage of its on-board storage. With this new release, Adobe Premiere Pro can now decode and cache any supported source video content in an uncompressed format onto the Radeon SSG card’s storage. This optimizes the decoding and caching pipeline so that decoding is done only once, ahead of time, to generate a full quality uncompressed copy of the source video that can then be edited and previewed without the need to tie up the CPU and RAM with decoding. With Radeon Pro SSG graphics, even 8K content can be edited and previewed at full frame rate when installed on just about any modern workstation.

High End Color Grading with Blackmagic Design® DaVinci Resolve®

file:///C:/Users/mayui/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/GI6WOXLE/NAB%202018%20Blog%20Legally%20Approved%20Final-CR%206%20PB%204.2.18.docx#_msocom_2AMD has introduced some amazing pieces of technology over the past year and combining these incredibly powerful components together can create one beast of a system.  Enter the AMD Radeon™ Pro WX 9100 graphics card based on the cutting-edge “Vega” GPU architecture, joined by the trailblazing AMD Ryzen™ Threadripper™ CPU with 16 cores and 32 threads. When you have these products combined, editing and grading UHD 60p timelines even with complex ResolveFX processes is a breeze.

Blackmagic Design will join us at our booth for a stunning end to end color grading demo on an AMD Radeon™ Pro WX 9100 graphics and AMD Ryzen™ Threadripper™ CPU system using DaVinci Resolve, Decklink SDI video capture and playback solutions and FSI display technology.

Multi-Stream 10-bit Editing with Avid® Media Composer®

Avid Media Composer has been optimized to take advantage of the graphics and compute power of the AMD Radeon™ Pro WX Series graphics cards.  As workstations get more powerful with faster CPUs and storage, the Radeon Pro WX 9100 graphics card can handle more streams of high quality source content with no dropped frames.

Public Debut of Avid® Media Composer® Running on AMD Ryzen™ Threadripper™

The AMD Ryzen™ Threadripper™ CPU, based on our “Zen” architecture in all AMD Ryzen™ CPUs, took the industry by storm last year when it was first introduced. The innovative CPUs showcase in many ways the pinnacle of what the “Zen” architecture is capable of for lightning-fast creative workloads. The AMD Ryzen™ Threadripper™ CPU has up to 16 cores and high clock speeds for efficient video decoding, high speed network, and plenty of NVMe storage devices. The CPU even features 64 lanes of PCI Express® connectivity to accommodate powerful GPUs like Radeon™ Pro WX 9100 graphics, a capture/playback card, for content creation on applications such as Media Composer.

These four demos are just the tip of the iceberg of what AMD can bring to the table for video broadcasting and film professionals.  If you’re planning to visit NAB this year, we encourage you to come by and witness some amazing things happening at AMD.



Warren Eng in Blogs on April 12, 2018

About Warren Eng

From AMD


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